Tibixa
العربية

متوسط · مجانية

Doing Business Across Borders: The Global Environment for Managers

Learn how culture, politics, economics, trade rules, currencies and ethics shape the choices of companies that operate in many countries, and how managers turn those forces into strategy.

موجّهة إلى: mBA students and early-career managers who need a working command of how international business operates and how to make sound decisions abroad.

ابدأ الدورة اعرض كل الدروس

The Global Playing Field

ابدأ من هنا

درس واحد
  1. Welcome to the course: what you will learn مرحبًا 5 دقائق

الوحدة 1: Globalization: Forces, Gains and Discontents

4 دروس · المتاح منها: 1
  1. What globalization really means and why business drives it الدرس 1 8 دقائق
  2. Cheaper, better, more varied: who gains, and how global is the world really? الدرس 2 قريبًا
  3. Seven forces that keep pulling the world closer together الدرس 3 قريبًا
  4. The case against globalization: sovereignty, environment and the people left behind الدرس 4 قريبًا

الوحدة 2: Why and How Companies Go International

3 دروس · قريبًا
  1. Sell more, source better, spread risk: the three motives for going abroad الدرس 1 قريبًا
  2. Goods, services and investment: the ways firms operate abroad and who does it الدرس 2 قريبًا
  3. Objectives, strategy and means: a map for every international decision الدرس 3 قريبًا

الوحدة 3: Reading a Foreign Operating Environment

3 دروس · قريبًا
  1. Institutions as the rules of the game abroad الدرس 1 قريبًا
  2. Mountains, storms and demographics: the physical side of markets الدرس 2 قريبًا
  3. Same company, different fight: competitive position country by country الدرس 3 قريبًا

Culture and the Human Side of Business

الوحدة 4: Understanding Culture and Its Building Blocks

5 دروس · قريبًا
  1. Culture, subcultures and why the nation is only a starting point الدرس 1 قريبًا
  2. How culture is learned, how it changes, and how to study it without stereotyping الدرس 2 قريبًا
  3. Cultural collision: deal-focused meets relationship-focused الدرس 3 قريبًا
  4. Language as identity and the world's business languages الدرس 4 قريبًا
  5. Religion, class and group membership in the marketplace الدرس 5 قريبًا

الوحدة 5: Culture at Work: Motivation and Management Style

4 دروس · قريبًا
  1. Why people work: leisure, materialism and the masculinity-femininity index الدرس 1 قريبًا
  2. Different needs, different rewards: Maslow and the individualist-collectivist divide الدرس 2 قريبًا
  3. Who decides? Power distance and the right management style الدرس 3 قريبًا
  4. Risk-taking across cultures: uncertainty, trust and fate الدرس 4 قريبًا

الوحدة 6: Communicating and Adapting Across Cultures

4 دروس · قريبًا
  1. High context, low context and other ways minds process information الدرس 1 قريبًا
  2. Lost in translation and the silent language of colour, space and time الدرس 2 قريبًا
  3. How much to adapt: culture shock and company orientations الدرس 3 قريبًا
  4. Bringing change into another culture without a backlash الدرس 4 قريبًا

Politics, Law and Economies

الوحدة 7: Political Systems and Freedom

5 دروس · قريبًا
  1. Why every investor must read a country's politics الدرس 1 قريبًا
  2. Individualism, collectivism and what political freedom means for firms الدرس 2 قريبًا
  3. From democracy to totalitarianism: the political spectrum الدرس 3 قريبًا
  4. Free, partly free, not free: how today's regimes are classified الدرس 4 قريبًا
  5. The Third Wave: how democracy spread and why الدرس 5 قريبًا

الوحدة 8: Political Risk and Legal Systems

4 دروس · قريبًا
  1. Political risk: four types from the boardroom to the battlefield الدرس 1 قريبًا
  2. How legal systems work: common, civil, theocratic and customary law الدرس 2 قريبًا
  3. Rule of law versus rule of man in emerging markets الدرس 3 قريبًا
  4. From contracts to patents: the legal issues firms face and how easy business really is الدرس 4 قريبًا

الوحدة 9: Economic Environments and Economic Freedom

5 دروس · قريبًا
  1. Why managers analyze economies and what makes analysis hard الدرس 1 قريبًا
  2. Developed, developing, emerging, frontier: classifying economies الدرس 2 قريبًا
  3. What speeds or slows development: economic, political and cultural moderators الدرس 3 قريبًا
  4. Economic freedom: its conditions and why it drives prosperity الدرس 4 قريبًا
  5. From free to repressed: the five tiers of economic freedom الدرس 5 قريبًا

الوحدة 10: Economic Systems and Measuring Performance

6 دروس · قريبًا
  1. Market, command and mixed economies الدرس 1 قريبًا
  2. State capitalism and the spectrum from invisible hand to central plan الدرس 2 قريبًا
  3. GDP, GNI, GNP and the adjustments that make them meaningful الدرس 3 قريبًا
  4. Size versus prosperity, and measures beyond GDP الدرس 4 قريبًا
  5. Warning lights: inflation, debt, inequality and the misery index الدرس 5 قريبًا
  6. Judging potential with competitiveness and innovation indexes الدرس 6 قريبًا

Ethics and Responsibility

الوحدة 11: The Multinational and Its Stakeholders

4 دروس · قريبًا
  1. Five stakeholder groups and the problem of measuring impact الدرس 1 قريبًا
  2. What multinationals give host countries, and the balance-of-payments test الدرس 2 قريبًا
  3. How people reason morally: stages, duties and consequences الدرس 3 قريبًا
  4. Why ethics pays, and whose ethics apply abroad الدرس 4 قريبًا

الوحدة 12: Hard Choices: Law, Bribery, Planet and Workers

5 دروس · قريبًا
  1. Legal but wrong? When the law is and is not an ethical guide الدرس 1 قريبًا
  2. Corruption and bribery: causes, costs and the FCPA الدرس 2 قريبًا
  3. Sustainability, climate change and the Paris goals الدرس 3 قريبًا
  4. Fair work in global supply chains and the ETI base code الدرس 4 قريبًا
  5. Building a code of conduct that works and reporting it الدرس 5 قريبًا

Trade: Theory, Policy and Integration

الوحدة 13: Why Nations Trade: The Classic Answers

3 دروس · قريبًا
  1. What trade theory answers, and the mercantilist mindset that still survives الدرس 1 قريبًا
  2. Adam Smith and the power of specialization الدرس 2 قريبًا
  3. Comparative advantage: why even the best at everything should trade الدرس 3 قريبًا

الوحدة 14: Modern Trade Patterns and Moving Factors

4 دروس · قريبًا
  1. Country size, factor abundance and why rich countries trade with each other الدرس 1 قريبًا
  2. The product life cycle: how production migrates around the world الدرس 2 قريبًا
  3. Why capital and people cross borders, and who wins from migration الدرس 3 قريبًا
  4. Trade and factor movement: substitutes or partners? الدرس 4 قريبًا

الوحدة 15: Why Governments Intervene in Trade

4 دروس · المتاح منها: 1
  1. Protectionism, its stakeholders and the institutions behind it الدرس 1 قريبًا
  2. Saving jobs and growing infant industries, and what it really costs الدرس 2 9 دقائق
  3. Export limits and the race for relative position الدرس 3 قريبًا
  4. Beyond economics: security, influence and culture as reasons to protect الدرس 4 قريبًا

الوحدة 16: The Trade-Control Toolkit

5 دروس · قريبًا
  1. Tariffs: specific, ad valorem and compound الدرس 1 قريبًا
  2. Subsidies, tied aid and quotas الدرس 2 قريبًا
  3. Embargoes, buy-local rules, standards and red tape الدرس 3 قريبًا
  4. Keeping foreign service providers out الدرس 4 قريبًا
  5. Facing import competition: four ways a company can respond الدرس 5 قريبًا

الوحدة 17: Global Trade Rules and Institutions

4 دروس · قريبًا
  1. Integration at three levels and the GATT story الدرس 1 قريبًا
  2. The WTO: rules, exceptions and settling disputes الدرس 2 قريبًا
  3. The United Nations system and what it means for multinationals الدرس 3 قريبًا
  4. Commodities, producer cartels and OPEC الدرس 4 قريبًا

الوحدة 18: Regional Trade Blocs Around the World

7 دروس · قريبًا
  1. Free trade areas, customs unions, common markets: trade creation and diversion الدرس 1 قريبًا
  2. How integration reshapes investment, scale and competition الدرس 2 قريبًا
  3. The European Union: origins, members and institutions الدرس 3 قريبًا
  4. The euro, Schengen, Brexit and what the EU means for strategy الدرس 4 قريبًا
  5. From NAFTA to USMCA and the logic of rules of origin الدرس 5 قريبًا
  6. Latin America and the Caribbean: CARICOM, Mercosur and the Pacific Alliance الدرس 6 قريبًا
  7. Asia-Pacific and Africa: ASEAN, CPTPP, ECOWAS and SADC الدرس 7 قريبًا

Money Across Borders

الوحدة 19: Inside the Foreign-Exchange Market

4 دروس · قريبًا
  1. Exchange rates, the FX market and the players in it الدرس 1 قريبًا
  2. From trading floors to screens: how currencies change hands الدرس 2 قريبًا
  3. Why the dollar rules and the rise of the yuan الدرس 3 قريبًا
  4. London, New York, Tokyo: the geography of currency trading الدرس 4 قريبًا

الوحدة 20: FX Instruments and Quotes

3 دروس · قريبًا
  1. Spot, forwards, swaps, options and futures الدرس 1 قريبًا
  2. Reading a dealer's quote: bid, offer and spread الدرس 2 قريبًا
  3. Locking in a rate: forward premiums, discounts and alternatives الدرس 3 قريبًا

الوحدة 21: The International Monetary System

4 دروس · قريبًا
  1. Bretton Woods and the mission of the IMF الدرس 1 قريبًا
  2. Gold, the dollar and the end of fixed rates الدرس 2 قريبًا
  3. IMF quotas and the special drawing right الدرس 3 قريبًا
  4. Hard pegs, soft pegs and floats: today's exchange-rate arrangements الدرس 4 قريبًا

الوحدة 22: What Moves Exchange Rates and Why Firms Care

5 دروس · قريبًا
  1. Central banks, reserves and the limits of intervention الدرس 1 قريبًا
  2. Convertibility, black markets and purchasing power parity الدرس 2 قريبًا
  3. Inflation, interest rates and the International Fisher Effect الدرس 3 قريبًا
  4. Forecasting currencies and the biases that fool forecasters الدرس 4 قريبًا
  5. How currency swings reshape sales, production and financing الدرس 5 قريبًا

Strategy, Location and Market Entry

الوحدة 23: Building a Strategy for a Multinational

4 دروس · قريبًا
  1. Strategy, vision and mission in a global firm الدرس 1 قريبًا
  2. From the environment to planning: where above-average returns come from الدرس 2 قريبًا
  3. The planning cycle and turning resources into core competencies الدرس 3 قريبًا
  4. Cost leadership, differentiation, or both? الدرس 4 قريبًا

الوحدة 24: Value Chains and Global Strategy Choices

4 دروس · قريبًا
  1. The value chain: primary and support activities الدرس 1 قريبًا
  2. Where to perform each activity: configuring the chain الدرس 2 قريبًا
  3. Global integration versus local responsiveness الدرس 3 قريبًا
  4. Four corporate strategies: international, localization, global, transnational الدرس 4 قريبًا

الوحدة 25: Choosing Where to Sell and Produce

4 دروس · قريبًا
  1. Why location decides success and what managers must decide الدرس 1 قريبًا
  2. Scanning countries and the steps of a location decision الدرس 2 قريبًا
  3. Reading demand and the true cost of resources الدرس 3 قريبًا
  4. Weighing opportunity against political, currency and disaster risk الدرس 4 قريبًا

الوحدة 26: Committing to Countries Over Time

3 دروس · قريبًا
  1. Location strategies and the trouble with country data الدرس 1 قريبًا
  2. Go slow or spread wide: commitment, reinvestment and harvesting الدرس 2 قريبًا
  3. Go or no-go: why firms judge proposals one at a time الدرس 3 قريبًا

الوحدة 27: Exporting and Importing

6 دروس · قريبًا
  1. Why exporting is the first step for so many firms الدرس 1 قريبًا
  2. Step by step or born global, direct or indirect الدرس 2 قريبًا
  3. Why firms import and how arbitrage works الدرس 3 قريبًا
  4. The barriers exporters hit: money, marketing and management الدرس 4 قريبًا
  5. Paperwork and helpers: documents, agencies and intermediaries الدرس 5 قريبًا
  6. Writing an export plan and trading without cash الدرس 6 قريبًا

الوحدة 28: Entry Modes Beyond Exporting

5 دروس · قريبًا
  1. When to produce abroad and the menu of entry modes الدرس 1 قريبًا
  2. Licensing, franchising and management contracts الدرس 2 قريبًا
  3. Turnkey projects, joint ventures, equity alliances and leasing الدرس 3 قريبًا
  4. Going it alone: why own it, and buy or build? الدرس 4 قريبًا
  5. Comparing entry modes: control, cost and risk الدرس 5 قريبًا

الوحدة 29: Making Alliances Work

3 دروس · قريبًا
  1. Why companies team up at home and abroad الدرس 1 قريبًا
  2. Five strains that break partnerships الدرس 2 قريبًا
  3. Choosing partners, controlling, evaluating and adjusting الدرس 3 قريبًا

Running the Global Company

الوحدة 30: Designing the Multinational Organization

6 دروس · قريبًا
  1. Why organizing across countries is so hard, and the three building blocks الدرس 1 قريبًا
  2. Structure, hierarchy and who decides: centralize or decentralize الدرس 2 قريبًا
  3. Functional, divisional, area and matrix structures الدرس 3 قريبًا
  4. Networks and virtual organizations: beyond the hierarchy الدرس 4 قريبًا
  5. Keeping dispersed units in step: coordination and control الدرس 5 قريبًا
  6. Organizational culture as a management tool الدرس 6 قريبًا

الوحدة 31: Marketing Across Borders

6 دروس · قريبًا
  1. Marketing orientations from production to social الدرس 1 قريبًا
  2. Choosing segments and adapting products الدرس 2 قريبًا
  3. Setting international prices, escalation and negotiation الدرس 3 قريبًا
  4. Push, pull and advertising that travels الدرس 4 قريبًا
  5. Brands, country of origin and getting products to buyers الدرس 5 قريبًا
  6. Finding lost sales with gap analysis الدرس 6 قريبًا

الوحدة 32: Global Supply Chains and Operations

7 دروس · قريبًا
  1. Supply chain, logistics and operations as one system الدرس 1 قريبًا
  2. Operations strategy: compatibility, configuration, coordination, control الدرس 2 قريبًا
  3. Sourcing decisions: where to buy, make and assemble الدرس 3 قريبًا
  4. Make or buy, clusters and responsible suppliers الدرس 4 قريبًا
  5. Information systems that connect the chain الدرس 5 قريبًا
  6. Quality, lean production and just-in-time الدرس 6 قريبًا
  7. Kanban, Six Sigma and ISO standards الدرس 7 قريبًا

الوحدة 33: Global Accounting and Finance

5 دروس · قريبًا
  1. The finance team and why accounting differs by country الدرس 1 قريبًا
  2. Secrecy, optimism and the road to IFRS الدرس 2 قريبًا
  3. Foreign-currency transactions and translating subsidiaries الدرس 3 قريبًا
  4. Capital budgeting and managing cash across borders الدرس 4 قريبًا
  5. Three kinds of currency exposure and how to hedge them الدرس 5 قريبًا

الوحدة 34: Staffing the Multinational

5 دروس · قريبًا
  1. What international HR does and why it is harder than at home الدرس 1 قريبًا
  2. Expatriates, inpatriates and third-country nationals الدرس 2 قريبًا
  3. Shorter assignments and new faces abroad الدرس 3 قريبًا
  4. Ethnocentric, polycentric and geocentric staffing الدرس 4 قريبًا
  5. Matching executives to strategy الدرس 5 قريبًا

الوحدة 35: The Expatriate Journey

4 دروس · قريبًا
  1. Picking the right person: qualities and selection criteria الدرس 1 قريبًا
  2. Preparing and supporting expatriates and their families الدرس 2 قريبًا
  3. Paying people abroad: goals, packages and methods الدرس 3 قريبًا
  4. Coming home, reverse culture shock and why assignments fail الدرس 4 قريبًا